Case #1: You're dealing with not one but 6 commissions under one contract (you do have one, right?) ..it doesn't stop there, though; you're doing stuff over three distinct disciplines of creative release, a logo is a PR/PI design project, which are pretty damn expensive normally, the mascot is a marketing campaign, which is normally very rigorous to work on, and the four pieces of art are pretty much illustrative advertisements, which may or may not cost a lot depending on what you're delivering.
Now then, all six of them will fall under the creative-for-profit grouping, so that automatically includes your bonus and release rights.. this means contracts, big money, legal stuff, lawyers if there's a fuss and all that jazz. Fun times!
The formula I used to apply to logo design is based on files, file size and intent; will it be on just a site? Will they use it on letterheads, cards, printed media, billboards, or even the building? That all increases the scale of what you're doing. Will you design it in pixels or vectors? Will it be in colour, how many versions do they need, does it need to be optimised for certain media, etc. etc. ..there's a lot to keep in mind — however, the price to me was simply set to a specific amount I thought fair per file size or printed dimensions, or per hours if it was hand made (pixels/paint = drawing/painting). Public display cost more because of release rights and PR/PI campaign work (letterheads, business cards, etc.) was another bonus altogether. In essence a logo can bring you a couple hundred bucks easily!
The formula for the creative work (drawings/paintings) is usually: your personal value (time spent x effort taken[including frustrations, dealing with client, etc. if you want]) x your creative bonus (ego = is this my best work ever? or quality = how good of a job did you do? ..in percents of course) + release rights bonus (any sum that you agree will be worth their profit in your eyes — remember this is a one-time payment, don't cheat yourself!) ..if this is all too arbitrary for you, see surface area guidelines in Case #2 :P
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You're dealing with not one but 6 commissions under one contract (you do have one, right?) ..it doesn't stop there, though; you're doing stuff over three distinct disciplines of creative release, a logo is a PR/PI design project, which are pretty damn expensive normally, the mascot is a marketing campaign, which is normally very rigorous to work on, and the four pieces of art are pretty much illustrative advertisements, which may or may not cost a lot depending on what you're delivering.
Now then, all six of them will fall under the creative-for-profit grouping, so that automatically includes your bonus and release rights.. this means contracts, big money, legal stuff, lawyers if there's a fuss and all that jazz. Fun times!
The formula I used to apply to logo design is based on files, file size and intent; will it be on just a site? Will they use it on letterheads, cards, printed media, billboards, or even the building? That all increases the scale of what you're doing. Will you design it in pixels or vectors? Will it be in colour, how many versions do they need, does it need to be optimised for certain media, etc. etc. ..there's a lot to keep in mind — however, the price to me was simply set to a specific amount I thought fair per file size or printed dimensions, or per hours if it was hand made (pixels/paint = drawing/painting). Public display cost more because of release rights and PR/PI campaign work (letterheads, business cards, etc.) was another bonus altogether. In essence a logo can bring you a couple hundred bucks easily!
The formula for the creative work (drawings/paintings) is usually: your personal value (time spent x effort taken[including frustrations, dealing with client, etc. if you want]) x your creative bonus (ego = is this my best work ever? or quality = how good of a job did you do? ..in percents of course) + release rights bonus (any sum that you agree will be worth their profit in your eyes — remember this is a one-time payment, don't cheat yourself!) ..if this is all too arbitrary for you, see surface area guidelines in Case #2 :P