It's one of the first things an artist has to consider before announcing they are available for commissions. You don't want to price yourself out of the available market, but you don't want to just give your skill, time, and materials away, either.
So how does one go about determining how much to charge? And how much to charge for each level such as sketch, inks, color, additional characters, backgrounds, etc.?
I am opening the floor to the community on this. What is your advice for artists on how to determine their prices?
If you recall someone (including yourself) making a particularly helpful comment related to this topic in a previous advice post, please link to the comment (or you can copy-paste if it's your comment originally). You can also link to entire posts that match this topic.
If you are an artist, you may link to your own prices and art as examples, if you are comfortable with that. Be sure to specify whether you are posting your prices as examples or for advice/critique!
And if you are seeking advice about how to price your own art, comment here with a link to your gallery and proposed prices (if you have them posted already). Please be prepared for honest critique on your art's "market value" and the prices you are considering. Notice to everyone: This is not a license to go all-out on critiquing someone's gallery, just give some pointers and generalizations.
Please keep in mind that this is a first go at this type of post, so bear with us if the format changes once people start commenting. :)
EDIT: There are many people on here asking how much to charge who would love to hear from more than just one or two people! Feel free to make suggestions.
So how does one go about determining how much to charge? And how much to charge for each level such as sketch, inks, color, additional characters, backgrounds, etc.?
I am opening the floor to the community on this. What is your advice for artists on how to determine their prices?
If you recall someone (including yourself) making a particularly helpful comment related to this topic in a previous advice post, please link to the comment (or you can copy-paste if it's your comment originally). You can also link to entire posts that match this topic.
If you are an artist, you may link to your own prices and art as examples, if you are comfortable with that. Be sure to specify whether you are posting your prices as examples or for advice/critique!
And if you are seeking advice about how to price your own art, comment here with a link to your gallery and proposed prices (if you have them posted already). Please be prepared for honest critique on your art's "market value" and the prices you are considering. Notice to everyone: This is not a license to go all-out on critiquing someone's gallery, just give some pointers and generalizations.
Please keep in mind that this is a first go at this type of post, so bear with us if the format changes once people start commenting. :)
EDIT: There are many people on here asking how much to charge who would love to hear from more than just one or two people! Feel free to make suggestions.
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Date: 2011-07-02 11:16 pm (UTC)Just be sure to have confidence in what you do and stand firm in your prices. I've had people walk away from my prices before, sure. But if they wanted MY art, they would pay it. If they just want art from anyone, they will pay the cheapest they can.
Here are my prices: http://www.furaffinity.net/view/5458699/
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Date: 2011-07-02 11:53 pm (UTC)(no subject)
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Date: 2011-07-02 11:37 pm (UTC)http://www.furaffinity.net/user/kayla-la/
The more opinions so I can form an average, the better!
Otherwise, I definitely agree with
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Date: 2011-07-03 12:04 am (UTC)The badge I see is quite nice and I'd put it again in the $30-40 range. The scrapbook paper works really well there, and I imagine is a bit of an expense to keep in stock.
Hope that what I said was somewhat helpful, and of course I won't be offended if people disagree.
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Date: 2011-07-02 11:44 pm (UTC)My prices: http://www.furaffinity.net/full/5640201/
I feel like my prices are pretty balanced and fair, but I can't seem to garner any interest. I enjoy my style but even with my badges priced at $8 I only ever got one commission. :/ I've been to one small con and did well there but I don't very many bites otherwise. I'm not sure if it's my prices or my ability. Thanks for looking!
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Date: 2011-07-03 12:33 am (UTC)Badge price seems alright though maybe still a little on the low end. I'd probably go more for 20, myself.
I would probably bump sketches up to 15, 20-25 for colour on them.
In general, I think you could do to add about 5 dollars to the price of most of your stuff and make it a bit more fair to yourself, but it also depends on how easy and quick things are for you to do.
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Date: 2011-07-02 11:46 pm (UTC)http://www.furaffinity.net/gallery/hikitsunethefoxfire/
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Date: 2011-07-03 01:41 am (UTC)It's kind of difficult to say more, considering you don't have a lot of pics in your gallery yet and you seem to be sorta just starting out with your tablet.
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Date: 2011-07-02 11:50 pm (UTC)1 Figure out what it's worth to you and don't charge less than that. If your time is worth more than people are suggesting, don't lower your prices, work on your own stuff and raise your skills.
2 Remember that the right price is subjective. People can only tell you the fandom average/what they'd be willing to pay, but you might be happier doing it a little cheaper and doing more or using a higher price and doing fewer at greater profit.
3 Don't be afraid to put up prices, then change them. You can do a trial sale, then see how that sells and choose what to do from there.
4 Just because other artists undercharge doesn't mean you should. Stick to your guns, you can get commissions at a decent rate, maybe 2 instead 20, but do you really want to work 20 times as hard for the same amount of pay?
The last advice I would give is figure out your hourly wage at $5 an hour and set a price from there. If nobody buys it, it's time to start improving. You're doing skilled labor and you should never be below minimum wage. It might sound mean, but it's probably better to spend 5 hours really improving your technique than 5 hours working on a $10 commission.
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Date: 2011-07-02 11:59 pm (UTC)(no subject)
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Date: 2011-07-02 11:51 pm (UTC)I don't think I undersell myself, nor do I think I over-sell myself. I'm just starting out but the pay has to be reasonable enough to be worth the time and effort the artist puts forth.
Info (http://anarchicq.deviantart.com/art/Commission-Info-212427662)
Gallery (http://anarchicq.deviantart.com/gallery/24441215)
Thanks!
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Date: 2011-07-03 01:05 am (UTC)no subject
Date: 2011-07-03 12:11 am (UTC)I am not currently seeking critique on my price list. I adjust it when appropriate.
Time is a huge factor, but it needs to be paired with quality and a realistic price. I have personally evaluated that the commissioner should not suffer because you are particularly slow at producing something. By this, I mean: don't charge hourly rates for a sketch if you draw slowly and the end result doesn't bear great quality.
I have been selling art for the better part of 5-6 years. I was not able to really raise my prices for what I feel I really deserve to be paid for a finished piece until recently. Unfortunately, for most artists, you can't sell your unpolished glories for all the time and materials you have put into them. (Much like new fursuit-builders: you can't expect to make the same as Mixed Candy with your very first fursuit head. If you are able to sell it, you'll be lucky to make back the materials. )
I think this is a bit of a note to new sellers, more than anything. C:
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Date: 2011-07-03 12:22 am (UTC)In general I base my prices to 10€ per hour, though depending on the commission it might vary a bit, if I feel like doing some extra.
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Date: 2011-07-03 12:35 am (UTC)http://taasla.rydia.net/
If anyone thinks I'm underselling, of course go ahead and tell me. Haha.
For my smaller items I pretty much charge about $12/hr. For the bigger items, I know I am charging about $8 to $10/hr depending on how difficult the commission is. I usually will turn down overcomplicated commissions.
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Date: 2011-07-03 02:32 am (UTC)(no subject)
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Date: 2011-07-03 12:40 am (UTC)Advertise yourself in communities, consider buying banner ads, really get yourself out there. It also helps if you make yourself prominent otherwise, by being friendly and regularly commenting on other people's art and journals and things, as that is essentially free exposure. On art galleries specifically, try to use an icon that represents your own work (though I break this myself), try to make a nice and presentable gallery full of your best pieces and good examples. Try to have examples of everything you could offer, and make good use of gallery folders if your site of choice happens to have them.
Just remember that if nobody knows you exist, of course you aren't going to get commissions. But also understand that name is very important in the fandom, and unless you're lucky, it is usually a long slog uphill to get to where you will want to be.
And lastly, understand your audience. People will pay more for art catering to their particular tastes or fetishes, but don't feel pressured to constantly draw things you don't want to draw. Just know that you might have to be more creative to make up for it.
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Date: 2011-07-03 12:52 am (UTC)(no subject)
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Date: 2011-07-03 01:37 am (UTC)-------------
I can do things like icons, sketches/doodles and badges:
Icons (Everything from digital to pixel) -
http://www.furaffinity.net/view/4228282
http://www.furaffinity.net/view/4200307
http://wolfdoom.deviantart.com/art/3-148362902
http://wolfdoom.deviantart.com/art/Dewdrop-Avvie-105162673
(My current icon included, for animation!)
Badges (and badge like things) -
http://www.furaffinity.net/view/5972614
http://i55.tinypic.com/w6qnop.png
http://i54.tinypic.com/mkw5t5.png
http://www.furaffinity.net/view/4308239
Sketches -
http://www.furaffinity.net/view/5778450
http://www.furaffinity.net/view/4895676/
http://img.photobucket.com/albums/v89/WolfDoom/angrybird-2.png
http://wolfdoom.deviantart.com/art/SHAPESONA-210487305
Traditional (Pardon the bad pictures, a lot of these were originally just pictures to show family what I was doing far away at college.):
http://img.photobucket.com/albums/v89/WolfDoom/Sorenbotherplz-1.png
http://img.photobucket.com/albums/v89/WolfDoom/slfxSDF.png
http://img.photobucket.com/albums/v89/WolfDoom/boom.png (This one is kind of disturbing.)
and Digital:
http://img.photobucket.com/albums/v89/WolfDoom/birdies.png
http://wolfdoom.deviantart.com/art/Denmark-209286354
http://wolfdoom.deviantart.com/art/SPPPACCCEEEEEEE-207880098
http://wolfdoom.deviantart.com/art/Jester-Art-Trade-213377860
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Date: 2011-07-03 01:44 am (UTC)http://img.photobucket.com/albums/v89/WolfDoom/Finalproject.png (Mixed media- Ink, Pastel, and colored pencil)
http://img.photobucket.com/albums/v89/WolfDoom/scrapbookingconventionfun.png
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Date: 2011-07-03 01:44 am (UTC)SINCE ALL Y'ALL ARE DOIN' IT, here's my current prices. (http://www.furaffinity.net/journal/472664/) I haven't edited them in... Well, a long time. I don't take commissions very often, as I'm both working and going to school and only want to take money for art on breaks, if at all. Given that it's been so long since I last messed with that page, I wouldn't trust the examples listed as being representative of my current quality of work (for that, I'd go to the rest of my gallery (http://www.furaffinity.net/gallery/monkeykitten/)). Given such, I feel like if and when I do open for commissions, perhaps I should be charging more as my time is so limited...?
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Date: 2011-07-03 02:59 am (UTC)Your stuff is very cute and nicely stylized. Does it take long to do? Since your style is more simplistic/cartoony for the most part, your prices for a lot of things are alright, but to simply allow yourself more wiggle room for higher detail. That said, it doesn't hurt to try raising your prices a few dollars across the board and see if you still get business.
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Date: 2011-07-03 01:55 am (UTC)My prices can be found here (http://www.furaffinity.net/journal/1027243) along with links to examples. Please be aware some examples are NSFW. Thanks!!
Undercharging, I'd say.
Date: 2011-07-03 03:33 am (UTC)I also feel that your prices for additional characters are low, too. Unless they're mostly hidden by the first character, I'd recommend charging at least half the price of a single character commission for extra characters. My husband started out charging only a third of the base price, and realized that he was way undercharging for the work that extra characters involved.
As for your digital work, it is rather rough in comparison to your traditional, so the drop in price is understandable. Could maybe stand a bump upwards, though, and again I feel you are undercharging for extra characters there, too.
Re: Undercharging, I'd say.
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Date: 2011-07-03 02:09 am (UTC)http://taeborg.blogspot.com/
And this is my current price sheet, which I may try and add some things to: http://taeborg.blogspot.com/2011/05/more-commission-info.html
I think that so far as exposure goes, I have very, very little and that's a lot of what is killing my potential to sell any art. To be honest, one of the main factors that goes into my pricing is how well I am known, which I'm not sure is a good thing to do, but I feel like since my name is pretty unknown, most people aren't going to want to pay a lot for my art. I'm also aware that when it comes to skill level, I still have plenty of space to grow and develop, so I don't feel comfortable in charging any more than what I currently am because I'm not sure it would be worth it to others (heck, I feel like my $25 digital paintings are right on the high end of what's acceptable to ask for them!)
So yes, I struggle with some self esteem issues of how sellable my art is, lol. I'd just like to point out to anyone questioning the value of their own art, though, that it isn't necessarily fair to judge your art against the art of someone else (even though I do that a little myself) Everyone has their own forte and their own unique style, even if it isn't readily apparent to you yourself.
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Date: 2011-07-03 03:54 am (UTC)15 dollars for a fullbody badge is definitely too low! I would try for at least 20, especially since they're cut-out, and I know how long that can take.
I would consider bumping the full colour with no background up by at least five dollars, and the full colour with what looks like a fairly complex BG up by around ten. :) Of course, these are just my opinions. All around I think you could do to raise your prices a bit.
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Date: 2011-07-03 02:19 am (UTC)http://www.furaffinity.net/view/5490757/
http://www.furaffinity.net/view/5470283/ badges (themed in this case)
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Date: 2011-07-03 03:42 am (UTC)I have no idea how long the perler bead items take you and how much supplies cost, but that starting price seems rather low to me. Same goes for the bookmarks.
I know you say "starting at" for all of your prices, but you may want to add something about how much additional characters cost, too.
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Date: 2011-07-03 02:32 am (UTC)My gallery is here:
http://aboveclouds.deviantart.com/gallery/
I don't take commissions right now, but if I did I'd start out with something small like icons (since they're easier to price and easier to complete). When it comes to bigger pieces, I really don't know how to price them. I could price them by the hour, but the time I spend on a larger piece can vary so much that I wouldn't really know how many hours to quote.
Any thoughts or suggestions on prices? I have some idea of what I'd like to charge for icons, though it would be nice to hear your thoughts too just so I can see if it's too low or too high. Thanks!
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Date: 2011-07-03 04:05 am (UTC)As for your bigger stuff, like this?: http://aboveclouds.deviantart.com/gallery/#/d3gj0dw I could easily see this going for 100, if not more. When in doubt, maybe 80. I wouldn't want to go below that unless it's deceptively quick for you to make something like that.
A nice ref sheet, like this: http://aboveclouds.deviantart.com/gallery/#/d2wqrpg Also around 100, give or take depending on how many shots and things you put in.
You put a lot of detail into your work and compose nice scenes, so make sure you don't undercharge yourself!
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Date: 2011-07-03 02:45 am (UTC)http://www.furaffinity.net/journal/446441/
I think I'll look at some of the other prices posted here to get an idea as well.
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Date: 2011-07-03 03:54 am (UTC)(no subject)
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Date: 2011-07-03 02:53 am (UTC)But I would also love to get opinions on prices! Thanks for posting this, Kerstin~
I have always had trouble putting a price on my art, though. TBH, I charge $10 for a fully colored piece. :T Only in hopes to get some interest. Any thoughts?
Keep in mind that I have started a new account, so my gallery is rather lacking right now haha.
http://www.furaffinity.net/user/reiasaru/
Thanks in advance!
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Date: 2011-07-03 04:27 am (UTC)I certainly think based on your few examples that $10 for color is definitely underpriced. Though undercharging to get a few happy customers under your belt and get your name out there isn't bad, you can get burned out doing so much work for low compensation.
You have clean and interesting sketch/ink lines, as well. Depending on how long it takes you, I'd start at around $15-20 just for an inked bust like this: http://www.furaffinity.net/view/5938290
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Date: 2011-07-03 03:53 am (UTC)For myself, I dunno if I'm pricing myself well. I have someone who's a pretty good artist saying my prices are good, but my other friends are saying I'm under-pricing myself.
My gallery: http://elvenroyalty.deviantart.com/
And here's my current prices:
Sketch: $5
Lines: $10
Single Subject w/ Color: $20
Full Digital Piece w/ Background - $22+ (depends on complexity)
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Date: 2011-07-03 04:17 am (UTC)(no subject)
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Date: 2011-07-03 04:04 am (UTC)My gallery is here:
http://www.furaffinity.net/user/rhou/
I would like to sell things like portraits
http://www.furaffinity.net/view/5874000
and full body pieces
http://www.furaffinity.net/view/5982479
any comments/crits are appreciated. =) Thank you!
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Date: 2011-07-03 05:15 pm (UTC)I do have to say the 3-D modeled background in the full body example doesn't quite mesh with the textures/style of the character. I have no problems with someone making a background that way, but I would recommend touching it up a bit to make the components of the picture blend together a bit more smoothly. That said, I really only noticed it in this piece; the other images in your gallery that I looked at fit very nicely with their backgrounds. :)
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Date: 2011-07-03 04:08 am (UTC)Supply and demand economics dictates that an artist (or anyone other proprietor) should charge just up to the point where they get as many customers as they are capable of handling at the level of quality they like to provide, but no more. That would include making allowance for differentiating prices among their various offerings for differences in time and effort, and if applicable, in equipment and supplies.
In other words, if you're an artist who frequently yourself having more people wanting commissions than you can handle, then you should probably raise your prices. If you find there are too few people willing to pay what you want to charge, you should probably lower your prices.
If it sounds like pricing has nothing to do with what you think a piece should be worth, and everything to do with what other people are willing to pay for it, that's exactly right. That's how supply and demand economics works.
Also keep in mind that what you're supplying is not just a finished piece of art work. Customer service, friendliness, reliability, and ultimately your reputation are all part of what determines the worth of your product. This LJ community is full of examples of what may objectively be good art, ruined by poor experiences in these respects.
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Date: 2011-07-03 04:35 am (UTC)I try to convince Strider of that because he gets overwhelmed with requests sometimes, but he feels bad when people start complaining he's charging too much. 9.9
That said, you're absolutely right. All of the price suggestions given here (mine included) are all estimates, and a lot can affect what people are willing to pay for your art. Things such as getting your name out there, how approachable you are, and your treatment of others can raise or lower that "sweet zone" for your prices.
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Date: 2011-07-03 04:32 am (UTC)(Large traditional pieces have gone for several hundred, but I almost feel that that's a different market and a whole other ballgame)
But yeah. Prices/Gallery. Honest opinions? http://scribblerrigby.deviantart.com/journal/40580971/
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Date: 2011-07-03 05:21 pm (UTC)no subject
Date: 2011-07-03 04:42 am (UTC)I don't have "cheap" prices compared to the fandom, but I've felt like raising them before, but I don't think I should when I see someone with more skill charging the same or sometimes lower. I mean, it sucks but you can see why a lot of people charge so low so they can get work.
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Date: 2011-07-03 04:51 am (UTC)And it's unfortunate sometimes, when people undercharge and take way too many commissions than they can handle (to make up for undercharging, I suppose). I'm not surprised at how many posts we get on here saying "I know it was only 'X' amount, but I've waited (months/years) for this commission and..."
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Date: 2011-07-03 05:11 am (UTC)Gallery: http://www.furaffinity.net/user/karja
My listed prices(which I keep itching to lower to try to encourage business, but...it never works): http://www.furaffinity.net/journal/1793812/
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Date: 2011-07-03 05:34 am (UTC)Your work, such as this: http://www.furaffinity.net/view/5256411/
and this: http://www.furaffinity.net/view/5112252/
shows me that you have some nice detail and shading abilities, so certainly don't think it's that your art "isn't good enough"! My guess is that there are a lot of people suffering for cash right now, among other factors, and as an artist, you're not going to be making killer cash anyway, unless you're a very tip-top name in a genre who's been around for years. At least, that's what I've observed.
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From:Pricing for costumes/craft/other 3D artwork
Date: 2011-07-03 05:56 am (UTC)So I guess I have a few questions... How are my prices? If you're a 3D artist of any sort, how do you evaluate your prices? By hour, by material cost, by divination?
Any advice and questions are welcome. The one thing I can't tell you is how long it takes to make the ornaments since I didn't think to time myself. ^^'
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